73: Semrush Chief Strategy Officer Eugene Levin- everyone is a marketer

Whether you realize it or not, part of your job is being a marketer. Broadly, every company is becoming a content machine. Effective content marketing is a crucial part of growing a company.  According to Semrush Chief Strategy Officer Eugene Levin, marketing is something that you can’t excel at through just studying- you have to practice. Eugene joined Scott and Andrei on the show to elaborate on how trends such as Tik Tok are creating a generation of skilled marketers and why this is a good thing.   Here are some quick takeaways: Technology goes through cycles where it begins with a high barrier to entry before becoming accessible to the masses. Marketing is experiencing a similar trend. Discovering and capitalizing on trends is a fundamental marketing skill and one that apps like Tik Tok are honing. Education has historically been highly structured, with an emphasis on hard skills- the future of education will focus on developing soft skills that are necessary for building relationships with others. With an ever-increasing number of channels and a finite amount of time spent online, content discoverability is a pressing challenge. Competing with many competitors over popular keywords becomes a zero-sum game- you need to find a niche and then grow out of it.

Om Podcasten

In this podcast, we are here to discuss the challenges high growth companies face and how to overcome them. We will be focusing on the human parts of work and how you can create a culture that brings out the best in your people and unlocks their full potential.