75: Public COO Stephen Sikes- building a community-driven business

The stock market has historically been highly exclusive and highly discriminatory. By instead advocating for accessibility and inclusivity, Public creates a business model for personal investing that has grown wildly over the past couple of years. The company offers a unique avenue for enterprise: combining social media with a goal-oriented product. COO Stephen Sikes joins Scott Britton and Andrei Newman on the Built by Humans Podcast to discuss the future of investing, a community model for business, and what a good revenue model should look like.   Here are some quick takeaways: The best way to invest is by balancing passive and active trading. Get excited by stocks but don’t get too emotionally invested in the process. Modern improvements to the availability, accessibility, and inclusivity of stock market trading have brought a massive cohort of small investors. Building a  valuable community means putting community first: start by defining a consistent brand and reinforce that brand upon your community members. There is a huge gap of business opportunities in community-driven content aimed at positive results. The consumer startup world has a two-phase sequence, first focusing on growth over economics and then flipping to economics once large enough. You should align your revenue model with customer satisfaction, not revenue itself. Don’t start a business that predicates on its’ customers’ losses.

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In this podcast, we are here to discuss the challenges high growth companies face and how to overcome them. We will be focusing on the human parts of work and how you can create a culture that brings out the best in your people and unlocks their full potential.