Evolving the Customer Experience

User-friendly websites, well-designed billboards, chatbots and customer surveys — these standard customer experience touchpoints have grown so common, consumers are mired in a sea of sameness. How can businesses evolve their strategies to truly stand out? Welcome to what Accenture calls the Business of Experience. In this episode, we’ll meet C.E.O.s who have reoriented their entire organizations to focus on what their customers want, rather than trying to get customers to want their products. Making that shift is even more critical now, as businesses grapple with the fallout from the pandemic — and the rapidfire shifts in both technology, data and customer needs. In conversation with hosts Elise Hu and Josh Klein, business leaders learn how and why they must invest in new ways to keep up with evolving demands and identify customers’ unmet needs, big and small.

Om Podcasten

The modern business landscape is constantly evolving, presenting unprecedented challenges for leaders. The Built for Change podcast, hosted by journalist Elise Hu and technologist Josh Klein, explores these challenges and how leaders can adapt to thrive in this environment. Through insightful conversations with industry thought leaders, the podcast explores innovative approaches to meeting customer needs, the relationship between employee well-being and company success, and the role of technology and sustainability in driving business transformation. Whether you're a business leader seeking to stay ahead of the curve or simply interested in the latest developments in the world of business, Built for Change offers valuable insights and actionable advice. Subscribe to the podcast today and join the conversation on how to thrive in an ever-changing business landscape.