Why the Future of Shopping Is Social

Social commerce offers something radically different from the traditional e-commerce model. It blends social experiences and e-commerce transactions through a single path to purchase, all enabled by a single platform. And it’s already a hugely popular way of shopping in major markets around the globe, including China, Brazil, and India. In this episode, we’ll explore how brands can harness the power of social commerce to form stronger connections with their customers. We’ll be speaking with Robin Murdoch, Managing Director and Global Lead of Software and Platforms, Accenture; Neha Singh, Founder and C.E.O., Obsess; and Carolina Arguelles Navas, A.R. Product Strategy and Product Marketing Lead, Snapchat.

Om Podcasten

The modern business landscape is constantly evolving, presenting unprecedented challenges for leaders. The Built for Change podcast, hosted by journalist Elise Hu and technologist Josh Klein, explores these challenges and how leaders can adapt to thrive in this environment. Through insightful conversations with industry thought leaders, the podcast explores innovative approaches to meeting customer needs, the relationship between employee well-being and company success, and the role of technology and sustainability in driving business transformation. Whether you're a business leader seeking to stay ahead of the curve or simply interested in the latest developments in the world of business, Built for Change offers valuable insights and actionable advice. Subscribe to the podcast today and join the conversation on how to thrive in an ever-changing business landscape.