Genius Dental Marketing with Darren Shaw of Whitespark.ca
The Bulletproof Dental Podcast Episode 362 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak GUEST: Darren Shaw DESCRIPTION In this conversation, Peter and Darren discuss the importance of local SEO for dentists and how to optimize their Google Business Profile. They cover topics such as the impact of reviews on local rankings, the significance of keywords in the business name, the value of image and video optimization, and the benefits of using YouTube for video embedding. Darren emphasizes the importance of user engagement signals, such as time on site and pogo sticking, in influencing search rankings. He also discusses the significance of having a well-designed website with compelling copywriting and videos to keep visitors engaged. He highlights the value of optimizing GMB services and using Google Posts as a sales tool. Additionally, Darren recommends using Microsoft Clarity to track user behavior on websites and improve conversion rates. TAKEAWAYS Local SEO is crucial for dentists to improve their rankings in the local pack and attract more customers. Optimizing the Google Business Profile is essential, including selecting the right primary category and soliciting reviews. Image optimization, including adding captions and descriptions, can improve engagement and visibility. Mobile optimization is vital, as Google prioritizes mobile-friendly websites and profiles. User engagement signals, such as time on site and pogo sticking, play a crucial role in search rankings. Having a well-designed website with compelling copywriting and videos can help keep visitors engaged. Optimizing GMB services and using Google Posts as a sales tool can have a positive impact on rankings and conversions. Tracking user behavior on websites using tools like Microsoft Clarity can help improve conversion rates. CHAPTERS 00:00 - Introduction and Background 02:29 - The Importance of Local SEO for Dentists 06:43 - Optimizing the Google Business Profile 09:26 - The Significance of Keywords in the Business Name 12:20 - Creating Separate Google Business Profiles for Practitioners 18:10 - The Impact of Image Optimization on Rankings 20:58 - The Benefits of Using YouTube for Video Embedding 25:23 - The Importance of Mobile Optimization 30:13 - Optimizing User Engagement Signals 33:12 - Prioritizing GMB Services and Mirror Image Web Pages 46:58 - Monitoring and Managing Google Business Profiles 51:38 - Tracking User Behavior with Microsoft Clarity REFERENCES Bulletproof Mastermind Darren Shaw