Monetizing Your Products: A Deep Dive into Pricing Strategies with James D. Wilton

As an entrepreneur, are you leaving money on the table?In this episode, Scott sits down with James D. Wilton to discuss strategies for monetizing products and services. James shares insights on company objectives, pricing models, and the importance of perceived value. James D. Wilton is a pricing expert and the founder of Monovate. He has over 12 years of experience helping companies implement creative pricing strategies.Explored in this episode: * Pricing strategies should be guided by company objectives.* Communicating your product's value is key to capturing revenue.* Companies often underprice their products.* Founder-based pricing is common in startups.* Good, better, best pricing models are the most common in B2B SaaS.* Modular pricing models are more common in mature companies.* Companies should raise prices by appealing to fairness.* Usage-based pricing is trendy but not right for every business.* Generative AI is changing the world of pricing.Chapters for this episode: (03:12) James's Background and Entry into Pricing Strategy(07:01) Common Pricing Mistakes of Startups(14:17) Tailoring Pricing Strategies to Company Objectives(19:20) Determining Customers' Willingness to Pay(27:59) Packaging Strategies: Good, Better, Best, and Modular(31:34) Raising Prices Without Alienating Customers(40:38) Usage-Based Pricing and Its Challenges(54:20) Balancing Revenue and ProfitabilityThanks to James D. Wilton for being on Business, Bourbon & Cigars. Connect with James on LinkedIn: https://www.linkedin.com/in/jamesdwilton Learn more about turning payments into power via Monavate: https://www.monavate.com/ BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their

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Business Bourbon & Cigars isn’t just another business podcast. It’s where ambitious entrepreneurs come to hear from proven leaders who’ve faced the toughest challenges and found strategies that work. Hosted by Scott Joseph, founder of Me Plus Ultra, each episode offers no-nonsense insights into scaling businesses, refining leadership, and building a life of purpose, backed by real-world examples and actionable advice. Scott’s solo episodes give you the behind-the-scenes strategies he’s used to grow and pivot his businesses, ideas that are also being put into practice by high-performing members of the Me Plus Ultra mastermind group. From mastering self-awareness to transforming business models, Scott shares the tactics that have led to measurable success and personal fulfillment. But it’s not just about Scott’s journey. In our interview episodes, you’ll hear from top entrepreneurs and industry leaders who’ve shaped their own success. Think of it like getting access to the playbooks of those who’ve truly made it, leaders like Claudio Gambin, financial strategist, and Jay Tepley, business transformation expert. These guests don’t just talk theory, they share the practical tools, mindset shifts, and real-life examples that helped them overcome setbacks and scale their businesses. Each episode is designed to give you something you can apply to your own business immediately. Whether you’re at a crossroads, looking to innovate, or want to rethink your leadership approach, you’ll find guidance that cuts through the fluff and addresses real pain points. And while the podcast name Business Bourbon & Cigars might evoke a certain image of success, it’s more than just a theme, it’s about taking the time to savor growth. In business, as in life, we’re all looking for ways to enjoy the journey, to take the time to reflect, and to make better, more intentional decisions. No matter how you choose to unwind, the show’s spirit remains the same: it’s about unlocking growth, both professionally and personally. What can you expect to learn? Practical growth strategies that are actually working today, from high-level business owners and entrepreneurs. Actionable leadership advice for those ready to lead with clarity, accountability, and authenticity. Real-life stories from guests who’ve faced adversity and used it as a springboard for innovation and lasting success. Tangible steps you can implement in your own life and business to elevate your impact, grow your network, and break through the noise. Business Bourbon & Cigars is not for the faint of heart. It’s for those who know that growth isn’t just about doing more, it’s about becoming more. If you’re tired of surface-level advice and want real strategies from people who have walked the path, subscribe now. Why listen to this podcast? Hear specific strategies from experts like Claudio Gambin (who’s helped countless clients master wealth-building strategies) and Jay Tepley (who’s led transformative retreats that have changed the lives of entrepreneurs). Get insights on how to scale smarter, innovate faster, and lead with greater focus and confidence. Walk away from each episode with actionable insights you can immediately apply to your own business. If you’re ready to challenge your thinking, elevate your business, and grow as a leader, Business Bourbon & Cigars is the podcast you’ve been looking for.