E-commerce is retail’s promised land
For an economy that’s almost constantly buying things, we sure have a lot of struggling retailers. That’s due to a confluence of factors, not the least of which are a saturated field of competitors and a finicky consumer. Recently, though, retail has landed in something of a promised land with e-commerce. Our propensity to shop online has been the saving grace for IRL sellers put out by Covid-19 shutdowns. But can our inclination toward online shopping stick around? That’s what we’re asking this week on Business Casual in a deep dive into e-commerce: how the industry’s biggest players are innovating, why it matters for our economy as a whole, and what comes next in an uncertain holiday shopping season. Today’s guest: Etsy CEO Josh Silverman.