Fixing Social Media’s Revenue Problem
The online ad market is declining and social media companies are struggling to maintain their primary source of revenue. A paid subscription model might be the answer. Nora talks with Connie Chan, general partner at Andreessen Horowitz (a16z) and consumer tech expert, about the way Chinese tech companies utilize a paid subscription model to increase user engagement, which ultimately bolsters their advertising revenue. For more info on our presenting sponsor, check out https://purple.com. Host: Nora Ali Producer: Raymond Luu Video Editors: Sebastian Vega Production, Mixing & Sound Design: Daniel Markus &Rosemary Minkler Music: Daniel Markus & Breakmaster Cylinder Fact Checker: Kate Brandt Senior Producer: Katherine Milsop Full transcripts for all Business Casual episodes available at https://businesscasual.fm