Fixing Social Media’s Revenue Problem

The online ad market is declining and social media companies are struggling to maintain their primary source of revenue. A paid subscription model might be the answer. Nora talks with Connie Chan, general partner at Andreessen Horowitz (a16z) and consumer tech expert, about the way Chinese tech companies utilize a paid subscription model to increase user engagement, which ultimately bolsters their advertising revenue. For more info on our presenting sponsor, check out https://purple.com.  Host: Nora Ali Producer: Raymond Luu   Video Editors: Sebastian Vega Production, Mixing & Sound Design: Daniel Markus &Rosemary Minkler Music: Daniel Markus & Breakmaster Cylinder Fact Checker: Kate Brandt  Senior Producer: Katherine Milsop Full transcripts for all Business Casual episodes available at https://businesscasual.fm

Om Podcasten

Morning Brew Daily, a daily talk show that covers the latest news on business, the economy, and everything else, with Neal Freyman and Toby Howell. Witty, informative and everything you need to start your day. Available on all podcasting platforms and Youtube.