Level Up Your PR Game with Graham Robb

In the world of entrepreneurship, where creating a successful business is often likened to a rollercoaster ride, authenticity and resilience play pivotal roles. Graham Robb encapsulates this essence beautifully. In this episode, Adam Stott talks with Graham Robb, Founder and Senior Partner of Recognition PR, specialising in PR and Marketing Communications. Graham shares his unique journey from a burgeoning radio DJ to a thriving business icon. Graham and Adam delve deep into principles essential for business success, such as carving a niche in the industry without geographical constraints, overcoming fears, and understanding the intricacies of public relations via well-defined strategies. Learn how to effectively utilize media channels to amplify brand visibility and authenticity, particularly through engagement in the national dialogue. Graham emphasizes the importance of persistence and resilience, asserting that "success is not final, and failure isn't fatal; it's the courage to continue that counts." Critical insights into devising a strategic framework using OASIS (Objective, Audience, Strategy, Implementation, Scoring) and PESO (Paid, Earned, Social, Owned) for comprehensive PR strategies. Understand when to voice opinions publicly and the potential repercussions for businesses, highlighting examples of how it can benefit brand image. Staying informed on current events can provide a significant competitive edge; listen to podcasts outside your comfort zone to enhance understanding and adaptability. Get your Business Growth Secrets SUCCESS PLANNER for FREE and profit like a pro: https://adamstottplanner.com/free-book47315172 Adam’s website: https://adamstott.com/?el=Pod Watch the Episode on Adam's YouTube Channel: https://www.youtube.com/adamstottcoach?el=Pod Connect with Adam on Instagram: https://www.instagram.com/adamstottcoach/?el=Pod Join Adam's network on LinkedIn: https://www.linkedin.com/in/adam-stott-coach/?el=Pod Coaches, consultants, and business owners - lower your marketing costs, increase ticket prices, and get more high-ticket clients: https://3daybrandbuilderworkshop.com/start-here?el=Pod

Om Podcasten

Welcome to the Business Growth Secrets podcast, hosted by entrepreneur, CEO, international speaker, and wealth and business coach Adam Stott. In this podcast, you’ll find content that will inspire and motivate you on your business journey, Adam has coached and trained thousands of business owners internationally and will share with you, proven techniques and strategies on how you can achieve unlimited business growth while showing you how to manage the challenges that occur for every business owner, not matter if your business is big or small. This podcast's content is truly diverse with one goal in mind help you to grow and achieve more success in business. With up-to-date info on real-life lessons Adam has learned, interviews with some of the world's most successful people, such as Floyd Mayweather, Anthony Joshua, Al Pacino, Randi Zuckerberg, and many more. It also includes thought leaders, interviews with successful unique business owners and content directly from Adam on business growth. Want to learn more about the game of business? Want more leads, sales, and clients for your business? Want to learn how to use social media to supercharge your brand? Start listening to Business Growth Secrets.