Marketing with Purpose, Plan, and Action with Peter Wilcock

How do you sell a new product that would potentially change the world, but nobody wants anything to do with it? This is where good marketing comes in where you package a product into an offer that most people cannot refuse. Peter Wilcock, a catalyst in UK's Cable TV industry, offered a product and made it a necessity. Peter Wilcock is a Coach, Advisor, Author, and Podcaster. He spent over a decade at cable giant Virgin Media and was the driving force behind cable TV and broadband growth across the UK.  Following his professional successes, Peter has leaped from corporate executive to entrepreneur – including investing in several different businesses. In this episode, Peter Wilcock talks with Adam Stott about his journey into working with UK's cable TV industry. Peter also discussed the importance of having Purpose, Plan, Action, Product, Brand, and Distribution. Listen to learn more! Links to include on every podcast episode: Adams website: https://www.adamstott.com/?el=Pod Watch the Episode on Adam's YouTube Channel: https://www.youtube.com/adamstottcoach?el=Pod Connect with Adam on Instagram: https://www.instagram.com/adamstottcoach/?el=Pod Join Adam's network on LinkedIn: https://www.linkedin.com/in/adam-stott-coach/?el=Pod Business owners: Monetise social media, get more clients, increase your following and make more sales: https://socialmediamonetisation.com/unlockfb?el=Pod Coaches, Consultants and Speakers: lower your marketing costs, increase ticket prices and get more high ticket clients: https://personalbrandunlocked.com/fb-event-reg?el=Pod

Om Podcasten

Welcome to the Business Growth Secrets podcast, hosted by entrepreneur, CEO, international speaker, and wealth and business coach Adam Stott. In this podcast, you’ll find content that will inspire and motivate you on your business journey, Adam has coached and trained thousands of business owners internationally and will share with you, proven techniques and strategies on how you can achieve unlimited business growth while showing you how to manage the challenges that occur for every business owner, not matter if your business is big or small. This podcast's content is truly diverse with one goal in mind help you to grow and achieve more success in business. With up-to-date info on real-life lessons Adam has learned, interviews with some of the world's most successful people, such as Floyd Mayweather, Anthony Joshua, Al Pacino, Randi Zuckerberg, and many more. It also includes thought leaders, interviews with successful unique business owners and content directly from Adam on business growth. Want to learn more about the game of business? Want more leads, sales, and clients for your business? Want to learn how to use social media to supercharge your brand? Start listening to Business Growth Secrets.