119: Let's Improve a Lead-to-Customer Conversion Process

All businesses compete for mindshare. Getting it is exciting! But what happens beyond getting attention? How do you go from clicks and views to money in the bank? The answer can stump even the most seasoned digital marketers. Among them is Ericka Bates, a consultant to freelance graphic designers. In this episode, Alicia gives her a process to test in LinkedIn. The goal is to increase the conversion of people from “interested” to “registered and paid.” Watch the video at https://businessinfrastructure.tv/

Om Podcasten

Growth is not a bad thing. But too much growth, too fast presents a set of challenges often overlooked when discussing small businesses. The emphasis tends to center on the marketing and promotion necessary to grow your business, and not on the operations and business infrastructure needed to scale your business in a sustainable manner. These back office operations can make or break your business. The Business Infrastructure show provides solutions and real life stories to owners and operators of fast growing small businesses seeking practical tips for dealing with growth spurts.