Agency Insights: Mastering Reels with Kevin Goodwin and Bianca Bradford

On the first episode of 2024, guests Kevin Goodwin, VP of Performance Marketing at New Engen, Inc., and Bianca Bradford, Director and Head of North American Agency at Meta, delve into the world of digital marketing with a focus on the power of Reels. They share valuable insights on leveraging Reels for enhanced engagement and digital marketing success.   Key Takeaways:   (01:23) Kevin introduces Reels as a crucial digital marketing tool. (03:47) Bianca discusses the algorithmic benefits of Reels. (05:31) Trends in user engagement with Reels. (08:15) Success stories from brands using Reels. (10:42) Strategies for creating effective Reel content. (13:57) Measuring Reels' performance. (16:20) Future of Reels in digital marketing. (18:45) Q&A session addressing listener queries.   Resources Mentioned:   New Engen’s Website   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing  

Om Podcasten

Meta technologies, which include Facebook, Messenger, Instagram and WhatsApp have become an increasingly important growth channel for businesses today. Yet with constant changes in technology, how do you stay up to date on the latest trends and opportunities? The Meta Business, Innovation and Technology Podcast brings you conversations and insights from industry leaders in which we discuss emerging trends and business strategies. On the show we cover 3 primary content tracks: Growth - Learn how businesses can leverage Meta technologies to grow. Leadership - Gain insight from leaders at Meta and other Fortune 500 companies on how to make informative and strategic business decisions. Diversity - Engage in conversations on how businesses are cultivating diversity, equity and inclusion to increase impact. Created by Meta's business engineering team, this podcast gives you a behind-the-scenes view into how businesses are driving growth through Meta technologies today.