Growth - Balancing Data Privacy and Digital Advertising: Three Strategies for Staying Customer-focused

The digital advertising ecosystem is evolving, driven by people’s concerns about data privacy and bolstered by legislation regulating how data can be collected and used. Yet consumers still crave connection with products and services that bring value to their lives. How can advertisers and marketers strike a balance? Steven Moy, CEO of advertising agency Barbarian, interviews Tatiana Peck in this special episode of the Meta Business, Innovation, and Technology podcast. Tatiana is a Strategy & Insights Lead in Marketing Science Research for Meta’s Creative Shop, and she shares how creative is still the most important lever advertisers have to drive business outcomes. Tatiana explains three primary digital strategies that empower creative to generate meaningful impact. Advertisers should: (1) embrace interactivity to build two-way relationships with customers, (2) broaden messaging strategies to appeal to a wider variety of interests and motivations, and (3) implement messaging across the funnel to capture intent at any stage of the customer journey. After you listen, connect with Steven Moy and Tatiana Peck on LinkedIn. Learn more about Steven’s agency, Barbarian, by visiting WeAreBarbarian.com. Keep up with the latest from Meta's Business Engineering Team by following us on Medium.

Om Podcasten

Meta technologies, which include Facebook, Messenger, Instagram and WhatsApp have become an increasingly important growth channel for businesses today. Yet with constant changes in technology, how do you stay up to date on the latest trends and opportunities? The Meta Business, Innovation and Technology Podcast brings you conversations and insights from industry leaders in which we discuss emerging trends and business strategies. On the show we cover 3 primary content tracks: Growth - Learn how businesses can leverage Meta technologies to grow. Leadership - Gain insight from leaders at Meta and other Fortune 500 companies on how to make informative and strategic business decisions. Diversity - Engage in conversations on how businesses are cultivating diversity, equity and inclusion to increase impact. Created by Meta's business engineering team, this podcast gives you a behind-the-scenes view into how businesses are driving growth through Meta technologies today.