How AI Is Revolutionizing Marketing Analytics with Meta and Deloitte

On this episode, we’re joined by Igor Skokan, Marketing Science Director at Meta, and Davide Fabrizio, Advanced Analytics and Artificial Intelligence Partner at Deloitte. Together, they explore changes and advancements in marketing analytics, focusing on the resurgence of Marketing Mix Modeling (MMM) powered by AI and machine learning.    Key Takeaways: (00:29) Introduction to MMM and its evolution with AI and machine learning. (03:46) The benefits and challenges of integrating AI into MMM. (05:18) The role of human input in the AI-driven MMM process. (08:20) The advantages of open-source solutions like Project Robin for transparency and community collaboration. (12:14) How businesses can transition from managed services to open-source MMM solutions. (20:55) The importance of data quality and model architecture in the success of MMM. (24:21) The evolving relationship between AI-driven automation and human expertise in optimizing MMM processes. (28:21) Predictions for the future of MMM and AI in marketing analytics.   Resources Mentioned: Igor Skokan - https://www.linkedin.com/in/igorskokan/ Meta - https://www.linkedin.com/company/meta/ Davide Fabrizio - https://www.linkedin.com/in/davidefabrizio/ Deloitte - https://www.linkedin.com/company/deloitte/ Meta Open Source - https://opensource.fb.com Deloitte Consulting - https://www.deloitte.com/global/en/services/consulting.html Best Practices to implement a successful Marketing Mix Modeling process -  https://www.deloitte.com/es/es/services/consulting/research/ai-marketing-transformation-mmm.html   Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

Om Podcasten

Meta technologies, which include Facebook, Messenger, Instagram and WhatsApp have become an increasingly important growth channel for businesses today. Yet with constant changes in technology, how do you stay up to date on the latest trends and opportunities? The Meta Business, Innovation and Technology Podcast brings you conversations and insights from industry leaders in which we discuss emerging trends and business strategies. On the show we cover 3 primary content tracks: Growth - Learn how businesses can leverage Meta technologies to grow. Leadership - Gain insight from leaders at Meta and other Fortune 500 companies on how to make informative and strategic business decisions. Diversity - Engage in conversations on how businesses are cultivating diversity, equity and inclusion to increase impact. Created by Meta's business engineering team, this podcast gives you a behind-the-scenes view into how businesses are driving growth through Meta technologies today.