Key Trends in DTC Marketing with Wesley Saraceni at Mondelēz International
On today’s episode, we’re joined by Wesley Saraceni, Senior Director of Digital Commerce (E-Commerce and DTC) at Mondelēz International
We talk about:
- Wes’ background and what led him to his current role.
- How direct-to-consumer (DTC) marketing brings brands and customers closer.
- Some exciting ways Mondelēz International is using DTC to connect with its audiences.
- What are some of the biggest challenges facing marketers today?
- Thinking about privacy and security in a new era of digital marketing.
- How Mondelēz International is thinking about performance marketing.
- How Meta’s platforms can help with performance marketing.
- Predictions for digital commerce over the next decade.
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing