Leadership - Turning Audiences Into Businesses with Alvin Bowles, Kipp Bodnar and Piyush Mangalick

Turning Audiences Into Businesses with Kipp Bodnar and Piyush Mangalick    On today’s episode, Alvin Bowles at Meta is talking to Kipp Bodnar, CMO at HubSpot, and Piyush Mangalick, VP of Business Engineering for a Media & Community Partnerships team at Meta. We’re talking about:   - How to get started building audiences and turning them into businesses. - The shift from trusting brands and media to trusting influencers and creators. - Tools and resources for turning audiences into businesses. - How HubSpot’s tools can help creators build businesses. - How can existing companies connect with creators and influencers? - The importance of authenticity when working with influencers. - The future of the influencer and creator industry.   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing   Download Hubspot's Beginner's Guide to to Facebook & Instagram Marketing here. At Meta, we’re always searching for new ways for technology to drive your business forward – like augmented reality. Learn more here.  

Om Podcasten

Meta technologies, which include Facebook, Messenger, Instagram and WhatsApp have become an increasingly important growth channel for businesses today. Yet with constant changes in technology, how do you stay up to date on the latest trends and opportunities? The Meta Business, Innovation and Technology Podcast brings you conversations and insights from industry leaders in which we discuss emerging trends and business strategies. On the show we cover 3 primary content tracks: Growth - Learn how businesses can leverage Meta technologies to grow. Leadership - Gain insight from leaders at Meta and other Fortune 500 companies on how to make informative and strategic business decisions. Diversity - Engage in conversations on how businesses are cultivating diversity, equity and inclusion to increase impact. Created by Meta's business engineering team, this podcast gives you a behind-the-scenes view into how businesses are driving growth through Meta technologies today.