Why Starbucks is Ditching Discounts for Premium Drinks

Welcome to a new episode of Business Lunch! In today’s episode, we dive into the latest strategic shift at Starbucks, where the company is moving away from discounts and back towards a premium coffee house model. Roland and Ryan discuss the potential challenges of this move, comparing it to similar strategies seen in companies like Domino's and Target. Can Starbucks reclaim its reputation as a high-end coffee brand, or will it fall into the same traps that have plagued many businesses trying to shift positioning?Highlights:"Starbucks went from premium to discount—can they bring back the coffee house vibe?""Discounts attracted the wrong customers—Starbucks is now ready to ditch that approach.""The challenge is, can Starbucks be both premium and everywhere?""Loyalty, not discounts—that's the new Starbucks strategy."Timestamps:00:00 - Introduction: Starbucks’ Discount Dilemma01:09 - Shift to Online and App Ordering: A Retailer in Disguise04:44 - Problem with Discounts: Attracting the Wrong Crowd05:50 - A Return to Premium: Starbucks’ New Strategy06:26 - Roland's Take: Discounts vs. Loyalty Programs09:23 - Can Starbucks Gain Premium Positioning Again?12:23 - Case Study: How Domino’s Pizza Made Its Comeback15:00 - The Third Place: Rebuilding the Coffee House Vibe16:15 - How Brands Lose Their Way: Insights for Business Owners21:31 - Predictions: Will Starbucks Stick to Its Plan?CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

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How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.