Kayleigh Barber from Digiday joins Karl Fitzpatrick to outline how digital publishers are changing the way in which their sales teams operate, the shift to a category specific focus rather than a brand specific approach, the benefits which media companies have enjoyed by using AI in the sales process.
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Serial entrepreneur and investor, Karl Fitzpatrick presents South East Radio‘s Business Matters.
Since 2012, Business Matters has featured over 1500 insightful interviews with business leaders from Ireland and across the globe and is renowned for providing entrepreneurs with the ever evolving toolkit that is required to overcome obstacles and to maximise their business success. Regular topics include Sales, Marketing, Funding Supports, Recruitment, Training, Procurement, Quality Assurance, Investment, Strategy, Remote Working, Digital Transformation, Research & Innovation, Finance, Export Development, Productivity, Cryptocurrency, Emerging Technologies, Leadership and Management. Listen in every Saturday from 10:30am (IST) on southeastradio.ie or download the weekly podcasts here.
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