#149: Mobile Growth Acceleration: from 0 to 300k users in a year with Yoann Pavy, CMO at Nude
When you are looking for a new car to buy, chances are you may check how long it takes for your future ride to accelerate from 0 to 60 miles per hour (for non-American listeners I mean 100 km/hour). Obviously you, as an app marketer, don’t accelerate apps in space, you accelerate their growth in time. Today, I have Yoann to tell you a story of what it took for him and his team to acquire 300k users for their fintech app Nude during the first year on the market. Today’s Topics Include: Digital marketing starting point - places to discover the app How word of mouth took off for the app Nude paid advertising strategy How does the newsletter marketing channel work for the app? What Yoann would like to change in mobile marketing the most Android or iOS? Laricea's first mobile phone Leaving his smartphone at home, what features would Yoann miss most? What features Yoann would like to see added to his smartphone? Links and Resources: Yoann Pavy on LinkedIn Nude Business Of Apps - connecting the app industry Quotes from Yoann Pavy: “We wanted to be really transparent with our customers - no jargon, very easy-going voice, we are not hiding the fig leaves." “We came on the market differentiated with a single goal which made our job in marketing with my team a lot easier." "We got focused really early on how could we accelerate its virality and word of mouth through our product." Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube