#183: Boosting User Engagement and App Retention @ APS Berlin

Another week another bonus episode for you, this time it is the Boosting User Engagement and App Retention panel discussion from our App Promotion Summit Berlin that we hosted back on November 30 last year. Every app marketer would agree that App Retention is absolutely crucial for a mobile app project to become sustainable. To address a number of questions about app user engagement and retention we had: Ioana Iordache, Head of Retention at Blacklane Tobias Lüder, Head of CRM at Delivery Hero Isabelle Matuschka, Senior CRM Manager at Blinkist Niklas Henckell, Head of Community Development at Jodel Jon Genovard, CRM & Retention Manager at ShareTheMeal, United Nations World Food Programme. The focus of this panel was on: ✅ real life case studies for retaining app users ✅ measuring app user retention ✅ how of app users habits fit in their usage of apps regularly Host Business Of Apps - connecting the app industry since 2012 A message from App Promotion Summit Tickets are available on all of our 2024 summits https://apppromotionsummit.com/ London – 25 Apr 2024 NYC – 27 Jun 2024 San Francisco – 26 Sep 2024 Berlin – 5 Dec 2024

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The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.