#32: In-app bidding with Daniel Tchernahovsky, Managing Director, EMEA at Applovin

Millions of developers have put their time, money, and sweat into creating apps to make a profit via paid ads, subscription models, and in-app bidding.  Today’s guest is Daniel Tchernahovsky, Managing Director – EMEA at AppLovin. Daniel describes how in-app bidding is a central component to generate revenue.   Today’s Topics Include:  ✔️ AppLovin: Goal is to entertain the world with games ✔️ App Advertising: Buying and selling formats are banner, interstitial, and rewarded  ✔️ Partners: Work with everyone to monetize apps ✔️ New vs. Old: Pros and cons of programmatic advertising models, such as waterfall ✔️ Inefficiency and Inventory Issues: Time gaps and missed or random price points  ✔️ In-app Bidding: Real-time auction runs parallel, not consecutively for highest price point ✔️ COVID-19 Pandemic:

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The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.