1.17 Sober October special - How to win in No/Low Alcohol with Brendan Williams

Send us a text In this episode you'll learn how a leading global expert codifies the growth drivers for alcohol free beer, one of the fastest growing categories in the drinks industry. Brendan Williams has over 20 years experience in the drinks business but began to specialise in Non Alcoholic beer when he headded up the global category for Carlsberg during a period of rapid expansion and innovation. Brendan now operates The Free Consultancy, giving the benefit of his insights to clients, l...

Om Podcasten

Subscribe to the Mailing List for UpdatesSign Up Here!This is a podcast for curious and creative people working in the global beverage industry: from makers to marketers, from brewers to bartenders, from distillers to drinkers. Each episode brings you insights that are relevant to everyone in the beverage industry who wants to build their knowledge about the people, products and plans behind the liquids we love. Host Will Keating and Co-host Pádraig Fox bring all their experience, wit and charm to interviews with guests who are a mix of true subject matter experts, cutting edge innovators and living legends. You can directly support the work we do here: https://www.buzzsprout.com/1721337/supportFor more insights follow us on Twitter or Instagram Or on LinkedIn.Business of Beverages is hosted, edited and independently produced by Will Keating. Pádraig Fox co-hosts in a purely independent capacity.  All studio recording is carried out at Hellfire Studio. All music is courtesy of Roundstone and  ©.