1.5 Fail Quickly, Fail Cheaply - How to create megabrands with David Gluckman, the guy who did it again and again.

In this episode, you’ll learn how ideas can grow into mega-brands from the man who did it again and again and again.Following the rave reviews of his Desert Island Drink appearance in Episode 1.2, we talk at length with David Gluckman, all round drinks industry legend, author of the hilarious and insightful "That Shit Will Never Sell", and the man who invented Baileys, amongst a plethora of other household names across Beer, Wines and Spirits (plus soft drinks!). David talks about the process of forming, selling and buying ideas, why he admires Puff Daddy greatly and getting sued by McDonald's!We also welcome another guest to our "Desert Island" where they can choose to bring only one drink with them. This time it's the turn of Rebekkah Dooley, On Trade Marketing Maven and founder of the incredible (maga)zine Discard. Ground breaking in a number of brilliant ways, Discard is full of real hospitality stories by hospitality front liners, all whilst being Independent, Transparent, Self Funded, Gender Balanced and 100% Bullshit Free. Read it. Now!We would truly appreciate it if you could take the time to give us a 5 star review on Apple Podcasts or some feedback directly. We gratefully receive and read every comment/review.For more insights, highlights and lowdowns follow us on Twitter/Instagram: @BizBevPod (manned by Foxy), or LinkedIn (manned by Will).To support the work we do, we would appreciate it if you could click here to buy us a coffee.Business of Beverages is self-funded and hosted/ edited/ independently produced by Will Keating. Pádraig Fox co-hosts in a personal capacity.All opinions are those of the person expressing them at all times.Support the show (https://www.buymeacoffee.com/BizBevPod)Support the showFor more high-lights and low-downs follow @BizBevPod on Twitter or LinkedInBusiness of Beverages is self-funded and hosted/ edited/produced by Will Keating.Pádraig Fox co-hosts in a strictly personal capacity.All opinions are those of the person expressing them at all times. We're not sponsored but we would appreciate it if you could click the link above to support the show.

Om Podcasten

Subscribe to the Mailing List for UpdatesSign Up Here!This is a podcast for curious and creative people working in the global beverage industry: from makers to marketers, from brewers to bartenders, from distillers to drinkers. Each episode brings you insights that are relevant to everyone in the beverage industry who wants to build their knowledge about the people, products and plans behind the liquids we love. Host Will Keating and Co-host Pádraig Fox bring all their experience, wit and charm to interviews with guests who are a mix of true subject matter experts, cutting edge innovators and living legends. You can directly support the work we do here: https://www.buzzsprout.com/1721337/supportFor more insights follow us on Twitter or Instagram Or on LinkedIn.Business of Beverages is hosted, edited and independently produced by Will Keating. Pádraig Fox co-hosts in a purely independent capacity.  All studio recording is carried out at Hellfire Studio. All music is courtesy of Roundstone and  ©.