Achtung Fritz! - Mirco Wolf Wiegert on how 2 German students took on Coke & won.

Send us a text Come to Leuven with us! We're hosting a 2 day BizBevPod Live event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. Places have just opened for booking. Just drop us a mail at BizBevPod@Gmail.com and we'll share details. Back to the episode... In this episode you'll learn how two students in Hamburg took on the biggest beverage mono...

Om Podcasten

Subscribe to the Mailing List for UpdatesSign Up Here!This is a podcast for curious and creative people working in the global beverage industry: from makers to marketers, from brewers to bartenders, from distillers to drinkers. Each episode brings you insights that are relevant to everyone in the beverage industry who wants to build their knowledge about the people, products and plans behind the liquids we love. Host Will Keating and Co-host Pádraig Fox bring all their experience, wit and charm to interviews with guests who are a mix of true subject matter experts, cutting edge innovators and living legends. You can directly support the work we do here: https://www.buzzsprout.com/1721337/supportFor more insights follow us on Twitter or Instagram Or on LinkedIn.Business of Beverages is hosted, edited and independently produced by Will Keating. Pádraig Fox co-hosts in a purely independent capacity.  All studio recording is carried out at Hellfire Studio. All music is courtesy of Roundstone and  ©.