Caution & Apprehension in the U.S. Beer Market - Lester Jones of the NBWA on why he is optimistic, despite the current mood of his members.
Send us a text In this episode you'll learn why linear thinking led to a "smack-down" for Hard Seltzer, why the US beer market is so complex and what the economic fundamentals tell us about the log term health of the category. Lester Jones is the Chief Economist and VP of Analytics at the National Beer Wholesalers Association in the USA. With a deep love of beer, an astute economic mind and access to an unrivalled network of data, Lester is the foremost expert on the state of the beer market...