Confessions of a Beer Sceptic - David Gluckman on what the Beer category gets wrong and how to fix it.

Send us a text In this special live episode you'll learn why the man with 50 years experience creating the biggest spirits brands in the world dislikes beer and how he thinks those who make and market it can do so much better. Recorded in the historic Irish College in Leuven, Belgium, in front of a large audience of Business of Beverages listeners, Will and special guest co-host, Susan Boyle talk with David Gluckman, author of That Shit Will Never Sell and creator of Baileys, Tanqueray Ten ...

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Subscribe to the Mailing List for UpdatesSign Up Here!This is a podcast for curious and creative people working in the global beverage industry: from makers to marketers, from brewers to bartenders, from distillers to drinkers. Each episode brings you insights that are relevant to everyone in the beverage industry who wants to build their knowledge about the people, products and plans behind the liquids we love. Host Will Keating and Co-host Pádraig Fox bring all their experience, wit and charm to interviews with guests who are a mix of true subject matter experts, cutting edge innovators and living legends. You can directly support the work we do here: https://www.buzzsprout.com/1721337/supportFor more insights follow us on Twitter or Instagram Or on LinkedIn.Business of Beverages is hosted, edited and independently produced by Will Keating. Pádraig Fox co-hosts in a purely independent capacity.  All studio recording is carried out at Hellfire Studio. All music is courtesy of Roundstone and  ©.