010 - PR Pro to CEO: Building the Modern Bank for Freelancers & Common Financial Fumbles

Money, money, money. Financial integrity and process is one of the top challenges freelancers and small business owners struggle with, many living in fear of taxes or an audit. There are good and bad ways to think about your business finances and how to structure and allocate your business to be on the best footing. In this episode Oona Rokyta, a PR pro turned CEO of Lance Bank, a "smart bank for freelancers”, covers common freelance finance fumbles and tips for how to think smart about your money, and how to set yourself up for success. You’ll also learn how Oona’s background in PR helped her start her own business, what personal experience led to the idea spark that’s become Lance, and entrepreneurial lessons through the process of building, not just a new company, but a new category of banking and finance catered to the freelance market.

Om Podcasten

The Business of PR Podcast shines a spotlight on the many ways PR and Communications operate as a core business function and as a powerful tool to drive business growth, increase influence, and create positive change in society. The content is geared for all business audiences, especially: PR, Communications, and Marketing professionals who want insights into emerging trends and strategies to deal with business challenges of all shapes and sizes. Programming also helps business executives, such as the C-suite, sales, business development, HR and product marketing, to name a few, who want to learn on how to effectively optimize PR and Communications as a growth tool. Through first-hand accounts from experts and professionals in the field, you’ll hear stories from the trenches and walk away with actionable advice to take back to the office and board room.