A Look Inside Electric's Marketing Strategy with Ian Foulke

On this episode of Business of Social, join David and Ian Foulke, the Director of Marketing at Electric, as they delve into the exciting realm of brand and product marketing. Discover the secrets to crafting a compelling brand identity, and learn why segmenting your audience is essential for success. Plus, get their professional opinion on Instagram's groundbreaking new shopping feature. Ian shares a wealth of expert advice on social strategy, product marketing, and achieving work-life balance. Don't miss out on this must-listen conversation!

Om Podcasten

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.