A Look Inside Electric's Marketing Strategy with Ian Foulke

David is joined by Ian Foulke, Director of Marketing at Electric, to dive into the world of brand and product marketing. How do you establish authenticity with your fans? Setting Trends vs. Chasing Trends What about your brand sets you apart? Staying true to your brand when entering a new vertical Ian also drops a ton of advice and knowledge about social strategy, brand marketing and work life balance.

Om Podcasten

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.