A Look Inside Jack In the Box's Social Strategy
On this episode, David is joined by Sheena Dougher, Senior Director of Marketing and Communications, and Morgan Higgins, Senior Manager of Social Media and PR, at Jack in the Box. The duo shares valuable insights on Jack in the Box's winning social strategy and how they prioritize both "brand over time" and "sales overnight". During their discussion, Sheena and Morgan touch upon the importance of creating successful partnerships and the immense power of influencer marketing. They also delve into the nitty-gritty of creating and owning a strong brand voice on social media, which is key to gaining and retaining followers in today's competitive market. So, whether you're a budding entrepreneur or a seasoned marketer, be sure to tune in and discover how Jack in the Box leverages its social strategy, influencer marketing, and brand voice to achieve lasting success.