A Look Inside Patagonia's Marketing Strategy with Scott Carrington

Scott Carrington joins the Business of Social podcast to discuss the importance of authenticity and storytelling for organizations. Scott leads the Digital Marketing, Media and Advocacy team at Patagonia and shares why they put such an emphasis on their work within communities and organizations. Patagonia is all about putting action behind words and leading by example. Scott shares stories of how Patagonia has inspired change in the world and how they continue to innovate and push the brand forward.  

Om Podcasten

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.