A Look Inside Snapchat Sports with Anmol Malhotra
On this episode of Business of Social, David is joined by Anmol Malhotra, Head of Sports Partnerships at Snapchat. They discuss the resurgence of Snapchat, the changes Snapchat made to its interface and strategy, and why it is such a great tool for reaching a younger audience. Anmol also gives some great advice on what it takes to launch a successful Snapchat channel, some tactics brands can use to reach the younger demographic, and what users can expect to see from Snapchat moving forward.