A Look Inside The Evolution of Twitter with TJ Adeshola

TJ Adeshola, Head of US Sports at Twitter, joined Business of Social to discuss all things marketing, best practices that every brand should doing on Twitter and things every brand should STOP doing on Twitter. TJ gives his take on where the future of social media is headed, apps/platforms he uses on a daily basis, and general insight into the industry. He also discusses how athletes/celebrities/brands can create lifelong fans by engaging with their fans with a simple like or RT. "If you're a young kid in Los Angeles and Kobe Bryant likes your tweet, that kid is automatically a lifelong Kobe fan now!"   

Om Podcasten

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.