A Look Inside the PGA Tour's Content Strategy with Preston McClellan

On this episode of Business of Social, David hosts Preston McClellan, the PGA Tour's Director of Player Content, to delve into the world of athlete marketing and content strategy. Discover how to unlock more opportunities for your stars and establish a winning approach to set them up for success. Learn from Preston's expertise on creating effective content and implementing it into a winning content strategy for athletes.

Om Podcasten

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.