Building a Brand from Scratch with Kelsey Cohen
On this episode of Business of Social, Kelsey Cohen, the Marketing Director at Bloomscape, joins David to discuss the essential elements of successfully marketing a product from scratch. They delve into the significance of building a strong community, crafting a well-defined brand voice, and implementing a comprehensive social media strategy that resonates with your target audience. They also explore how to offer value to your fans and customers while emphasizing the critical role of customer retention in sustaining long-term growth.