How a TV Show Builds Brand Awareness with Danny Corrales

Producer of "The Jump" on ESPN, Danny Corrales, joined the Business of Social to discuss how linear programming has changed with the existence of YouTube, Twitter, Instagram and IGTV. Danny gives his thoughts on how much networks should value linear views vs. digital/platform views. What if your ratings are down on linear, but sky rocketing on YouTube? What changes do companies need to make to allow their content to be accessible 24/7 and across 4 different platforms and how does this affect the needs of sponsors and partners?

Om Podcasten

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.