How Gen Z Is Studying Marketing in 2022 with Dr. Jen Osbon and Scott Cuppari

Ever wondered how the top universities in the country are teaching marketing in 2022? It's likely a lot different from when you were in school. On this episode of Business of Social, David is joined by Dr. Jen Osbon and Scott Cuppari of the University of Georgia's Terry College of Business. Together they lead the marketing program and discuss how they prepare today's Gen Z students for the ever-changing world of social media and marketing. They explain the 70-20-10 rule and the importance of constant experimentation. Jen and Scott also touch on the balance of paid and organic social as well as how to grow authentic communities while selling products. Jen and Scott have incredible backgrounds and have worked as consultants and for major brands like Coke and UPS.

Om Podcasten

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.