How Liquid Death Disrupted the Market with Hamid Saify
Have you heard of Liquid Death Mountain Water? Did you know that in only 4 years Liquid Death amassed more Instagram followers than Fiji, Voss, Smartwater, and every other water brand in the market? In this episode of Business of Social, David is joined by Hamid Saify, VP of e-commerce, at Liquid Death Mountain Water, to go over all the brilliant marketing campaigns and strategies that have helped Liquid Death become one of the most recognized brands in the game. Hamid dropped a ton of knowledge on all things marketing, brand awareness, corporate messaging, and what they refer to as “blanding” and why it negatively affects so many brands.