How the Knot Dominates the Wedding Market

On this episode of Business of Social, we sit down with Kiara Kempski, VP of Global Consumer Marketing for The Knot, to discuss their strategy for reaching brides, grooms, and vendors in the wedding industry. With a staggering 2.6 million weddings taking place in 2022, and a 26% increase in weddings this year, The Knot is leveraging the power of influencer marketing, TikTok, and compelling storytelling to connect with the next generation of wedding planners. Beyond the wedding day itself, The Knot is committed to adding value to the lives of their customers through The Bump, a resource for parents-to-be and those raising children. Discover how The Knot is revolutionizing wedding marketing.

Om Podcasten

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.