How TV Networks Balance Linear vs Digital with Lori Hall
Lori Hall is the SVP of Consumer Marketing & Creative Services at TV One, spent 2 years at UPtv, and 4 years at Turner. She has developed and launched some of the most successful social media campaigns on the planet, gaining more than 40 million views in less than a week. On this episode, we had a fantastic conversation with Lori about her thoughts on the digital industry and how it's shifting. Here are some of the talking points: [11:04] - Choosing a clear demographic. [12:02] - How to produce original content the right way. [14:39] - The change in TV Network KPI's over the past 5 years. [16:20] - The right way to integrate products into programming. [16:57] - Balancing linear and digital and the conflicts between them. [22:26] - How the KPI is shifting for TV networks [28:52] - How to successfully work influencers [30:36] - The undervalued attention on social media [32:50] - Most important position on a marketing team FOLLOW THE GUEST, Lori Hall: LinkedIn: www.linkedin.com/in/lorihall/ FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrickley/ YouTube: www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: www.linkedin.com/in/brickley/ FOLLOW THE SHOW: Twitter: https://twitter.com/BizOfSocial Instagram: https://www.instagram.com/bizofsocial/ An STN Digital Production STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. FOLLOW STN DIGITAL: Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.instagram.com/stndigital/ Twitter: https://twitter.com/STNDigital LinkedIn: https://www.linkedin.com/company/stn-digital/