Marketing and Sales Tactics Working in the Footwear Industry

On this episode of Business of Social, David is joined by Justin Schneider, CEO and Founder of Wolf & Shepherd. Wolf & Shepherd's new work-from-home casual footwear is disrupting the retail industry. The likes of The Rock, Gronk, and Steve Nash have embraced these adaptable shoes, which have quickly become a go-to choice for remote work. Justin shares the brand's pandemic adaptation strategies and successful marketing tactics for promoting their footwear products.

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The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.