Turning Athletes Content Into Cash with Devin Dismang

David is joined by Devin Dismang, Director of Athlete Partnerships, at STN Digital. In this episode of Business of Social, David and Devin discuss how athletes can learn to build their own brand and begin to monetize their social channels. They also outline steps that any brand, athlete, influencer or agent can take to begin making money off of social media full time. Devin has been in the sports world his entire career and has worked with several professional sports teams; most notably as the manager of video production and lead producer at the Golden State Warriors. Since then, Devin has been working with athletes directly to create social content and partnered with JaVale McGee on his 2020 NBA Bubble YouTube series. Devin became the Director of Athlete Partnerships at STN Digital in August 2021.

Om Podcasten

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.