Why UGC Works so Well on Social with Brendon Mulvihill
On this episode of Business of Social, David is joined by Brendon Mulvihill, SVP - Head of Licensing at Jukin' Media to discuss all things UGC! Jukin' Media licenses content for shows like Tosh.0 and Ridiculousness. They also own sub-brands Fail Army, People are Awesome, and The Pet Collective that have millions of followers and subscribers on YouTube and Instagram. User Generated Content runs the internet and currently it's a little bit like the wild west. People are using copyrighted material, is it fair us? Is it parody law? There's still a lot of grey area there. Brendon breaks down best practices, how to avoid getting into trouble and how the right UGC strategy can take your brands marketing strategy to the next level.