Why You Should Have a Startup Mentality in Social Media with Ken Gibbs, Jr.

Ken Gibbs, Jr. is the Vice President of Digital Video and Social Content at BET Networks. He has over 15+ years of experience in the digital industry and has worked with Essence Magazine, MTV Networks, and TheLoop21.com. For the last 6 years he's been with BET overseeing their social media strategy across all their platforms.  On this episode, Ken takes us on a tour of his role and experience at BET and why being flexible with your social strategy is extremely important. We talk about his core beliefs at BET, how to maximize social distribution, and the mistakes brands are making.   FOLLOW THE GUEST, Ken Gibbs, Jr.: LinkedIn: https://www.linkedin.com/in/kengibbsjr/   FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrickley/ YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/   FOLLOW THE SHOW: Twitter: https://twitter.com/BizOfSocial Instagram: https://www.instagram.com/bizofsocial/   An STN Digital Production STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com   FOLLOW STN DIGITAL: Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.instagram.com/stndigital/

Om Podcasten

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.