Evolved Radio: Content Marketing Done Right
Another show on the MSP Radio Network: Evolved Radio with Todd Kane. Find the show here: https://www.mspradio.com/show/evolved-radio-podcast/ The show description: Today on the Evolved Radio podcast, I'm chatting with Ben Worthen [https://www.linkedin.com/in/benworthen/], CEO of Message Lab [https://messagelab.com/], an award-winning agency that combines journalism, data, and design to create content that resonates with any audience. Having studied how more than 1 million people engage with online content, Ben is the go-to expert when it comes to customer engagement and brand storytelling. This episode is packed with practical takeaways that will help you improve your marketing by engaging with people in the correct way and at the correct point in their journey. I especially liked Ben's concept of the idea store.