Erik Luhrs

Using neuro-linguistic program and other strategies, Erik Luhrs targets marketing efforts to your prospects’ subconscious mind to generate more qualified leads. He says most marketing is too “logical,” which makes little sense because people take action based on emotion. But before he gets to that point, he recommends that companies start with a very fundamental element. Something that is required to build a solid foundation. Their brand and positioning.

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It's time for the Business Owners Only podcast. The only podcast dedicated to helping you have a growing and more profitable business in 30 minutes or less.