Inspired Leadership with Nancy Duarte

Steve Jobs knew how to inspire people. So did Howard Schultz when he rescued Starbucks. What did these two men have that so many other leaders don’t? Inspired leadership. They understand that there is a greater arc of story in their businesses, one that is instinctively felt and driven not just by them, but also by their employees. They understand that story, ceremony, and symbolism are important for the growth of an organization. Today on Business Reimagined, talks to all types of leaders. It doesn’t matter if you’re leading a small group or global powerhouse. You’ve got to be a torchbearer, the type of leader who can shed light on an organization’s journey, even if it’s into unfamiliar and risky territory. Do you measure up to what it really takes to be a leader? Key Points: At 6:00 – Nancy describes the 5-act structure an organization goes through as they collectively strive for a goal, and the warning indicators that accompany each phase. At 10:00 – Nancy discusses how moments become ‘movements’ that your employees, or travelers, can get behind, and it all has to do with staying tuned in with each other. At 14:00 – Nancy goes into more details about that 5-act structure and how it can help you as a leader know what to do to inspire your employees. She also talks about what happens when you have to repeat steps. At 19:00 – Manufacturing movements or creating insincere moments is the quickest way to invite resentment and distrust among your employees, and Nancy discusses the pitfalls and how NOT to do that.  

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Business Reimagined with Danny Iny takes you behind the scenes each week with thought and industry leaders to see how they are reimagining business in their realm. From marketers to authors, bloggers to software startups and beyond, Danny digs into the deeper ways of thinking that shape the future of how business is done. The show is tight, information packed, and always leaves listeners with actionable and implementable tips and takeaways on topics ranging from Digital, Internet, and Social Media Marketing, to Content and Inbound Marketing, to Email Copywriting and SEO, to Branding and Buzz, to Entrepreneurship and Business Management. The podcast is led by Danny Iny, founder and CEO of Mirasee, and co-author (with Guy Kawasaki, Mitch Joel, Brian Clark, and many others) of the best-selling marketing book Engagement from Scratch! Mirasee began as Firepole Marketing in 2011, and in just the last few years has grown to a multi-million dollar business that leads a movement of entrepreneurs on a mission to do something amazing for themselves, for their families, and for the world.