Martin Lindstrom Says to Get Close to Your Customers
When was the last time you sat down and had a face-to-face withone of your customers? Would you consider going to a fan’s home andhaving a chat with him to get to know him better?To many entrepreneurs, it’s a very foreign idea, but can youimagine the power of sharing a drink with your customer ‘avatar’instead of looking at a breakdown of who you think he is, typed outon a computer screen?Today’s guest, , is – and has been – a thoughtleader in marketing since the beginning of the internet, and he’sproposing a transformation of what we do as entrepreneurs intoday’s world of big data.Find out what LEGO did when they were failing that has made themthe largest toy company in the worldLearn he 1 question Martin asks first when sitting down with anew clientUnderstand when to use big data versus small dataHear Martin’s thoughts on entrepreneurs who are out of touchwith their customersAfter having spent time in 2,000 consumers’ home across 77countries in the past decade, Martin has a very unique perspectiveon marketing you won’t find anywhere else. If you want to learn thepower of small data, then you don’t want to miss this episode ofBusiness Reimagined.Key Points: At 4:00 – Martin reveals the first question he asks hisclients in regard to their customers, and what he forces them todo. At 9:00 – Martin gets to the heart of why there is such adivide between companies and their customers, and reveals theshocking way that Lego turned their nosedive around by talking to a11 year old kid. At 13:00 – There’s one obvious problem with big data, andMartin explains what it is. He talks about how to get around theproblem by getting personal. At 23:00 – Martin talks about the importance of instinctwhen using small data and being a successful entrepreneur. At 28:00 – Having spent time in over 2,000 consumers’homes, Martin shares how you can do it on a scale that works foryou.