Episode 20 - New trends in the Swedish retail market
Today, almost 70% of Swedes have shopped online and 50% shop on their mobile. There has been a rapid change in shopping behaviours and international retail businesses looking to move into the Swedish market need to be informed about current Nordic consumer behaviours. In this episode, Emma Hernell from HUI, the Swedish Retail Institute, and Anna Hammarberg from Business Sweden will tell us more about the Swedish retail market. Host: Kristoffer Schjött-Quist. Read more: bit.ly/NordicFulfilmentCenters