Strategies for Success in the Modern Grocery Market
Providing value and understanding your customers is one of the main objectives for any organization in the grocery store industry. But how can grocers continue to do this while facing a pandemic, inflation, and customer loyalty issues? Our guest today has over 25 years of experience in the grocery store industry and explains how he and his team are combating these challenges. Ronald Bonacci is the Vice President of Marketing, Advertising and PR at Weis Markets, a large regional grocery chain headquartered in Sunbury, PA with more than 200 stores located in 7 states across the country. In this episode, Ronald highlights the difficulties of supply chain and marketing during the pandemic, the importance of personalization in the grocery store, and offers advice to marketers in and outside of the grocery store industry. Join us as we discuss:How Weis handled the fallout from the pandemic from a marketing and supply chain perspectiveWhat are Weis and other grocers are doing to combat inflation Distinguishing the difference between loyalty as a consumer concept and a loyalty programRonald’s advice to other marketers who are competing for sales in the tight economic circumstances we’re all facing right nowWhat's missing from the marketing toolkit for the modern marketer today